Marketing Profitability Metrics Market & Share Metrics Competitive Position & Customer Value Value Pricing Metrics

Handbook Training Videos

These Handbook Training Videos can be accessed by users online. Each is approximately 10 minutes long and comes with a PDF copy of the video pages.

The videos can be used in team-based training as a preperation for a team webinar and team application. They could be used individually for those working alone.

Each video also includes a summary and guidelines for the next steps in applying the video marketing metrics to the user's area of business interest.

Handbook Training Videos
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