Purpose & Importance

Health Metrics: A body temperature (analytic) of 98.6 degrees (metric) tells us the body temperature is normal.

Automobile Metrics: We use our speedometers (analytic) to manage our speed (metric) in order to conform to the posted speed limits for different driving situations.

Marketing Metrics: Marketing ROI indicates the marketing profits produced per dollar of investment in a marketing and sales strategy. With investments in the millions and billions, it is critical to understand the return on that investment.

Purpose & Importance