Level 5 Programs

Team-Based Actionable Learning: The application of marketing analytics and marketing metrics are most effective when done as a team. Group thinking, collabrative discussion and team application gets the required level of participation to make adopted marketing analytics move the needle in team implementation and marketing performance.

Level 5 Training Programs: All Level 5 Programs follow Kirkpatrick's Five Levels of Training Evaluation summarized below. These actionable-learning programs can be delivered face-to-face, in webinars, or with videos to teams of managers or individually.

Level 5 Programs

Level 5 Training Includes
  1. Reaction - How the learners react to the learning process.
  2. Learning - The extent to which the learners gain knowledge and skills.
  3. Transfer - Capability to perform the learned skills while on the job.
  4. Results - Includes projected gains in sales, market share, and profits.
  5. Return on Investment - Profit impact divided by training investment.

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