Company Case Study

Business Challenge - A profitable strategy for serving a price senesitive market segment in Latin America.

Marketing Metrics - Six marketing metrics were selected and bookmarked for this business challenge.

Program - Country managers were coached in Spanish with two group web-based sessions and individual coaching.

Metric Strategies - Country metric price strategies along with projected profit impact were presented to requional and corporate management.

Profit Impact - Based on pre and post strategy measures of marketing profits the average strategy projected a 59 percent improvement in marketing profits.

 

Company Case Study