Case Study Handbook Applications

Each case study comes with a data file for the chapters referenced. This allows users to experiment with the case study data to better understand how to use chapter marketing analytics and the performance impact of various marketing metrics. For each case study there are 5 to 6 end of chapter questions that involve using the data file.

Apple Inc. Rohm and Haas
Southwest Airlines Apple Inc.
Case Study

Contact Us to obtain a copy of any of these application cases. Each Application Case covers all the chapter marketing metrics for the two chapters in Part I and Part II.