About Marketing Metrics Solutions

Roger J. Best

Dr. Roger Best developed the Marketing Metrics Handbook in response to managers who wanted easier access to marketing metrics and greater ease of use. While the project started as a traditional book he shifted to a digital book to make the use of marketing metrics more interactive and easy to learn.

Roger started his career at GE after completing a degree in Electrical Engineering. While at GE he worked as an engineer and product management and also completed an MBA. He then went on to obtain a PhD in Marketing and work in teaching and executive education.

He is an Emeritus Professor of Marketing at the University of Oregon with many teaching awards including the American Marketing Association Distinguished Teach of the Year. He is also author of the books and articles below.

As a marketing professional he has developed the Marketing Excellence Survey (www.MESurvey.com), an assessment tool to benchmark company and manager marketing knowledge and marketing attitudes, MarkPlan (www.Mark-Plan.com), a software program for building marketing plans, MarkProf (www.MarkProf.com) a software program for managing pricing and profitability. He also holds a US Patent for a Pop-Top Filter Holder for micron filters.

In marketing executive education and marketing consulting he has worked with 3M, Agilent Technologies, Airtouch, Covidien, General Electric, Hewlett-Packard, Dow Chemical, Dow Corning, DuPont, Eastman-Kodak, James Hardie, Lucas Industries, MediaOne Group, Tektronix, Textron, US West, and others. He also taught in the MBA and Executive Education Program at INSEAD in Fontainebleau, France.

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